Yes, you can find plenty of similar advice on the Internet, but everything here has been tested through both triumphs and trials.

Some things may seem trivial and obvious, but these are the elements that consistently yield results.

Standing out is key, despite the overwhelming saturation of advertising everywhere. Don't hesitate to break templates and discard conventional formats. For instance, when placing ads in an elevator, we don't fill every inch of paid space but leave a white frame around the layout to visually distinguish ourselves. Initially, there were concerns about comprehension and skepticism towards outdoor advertising due to its perceived inefficiency. Don't fear investing in "air," such as white space or a pause between radio clips. Setting yourself apart is crucial.

Focus on the Essentials

Concentrate on conveying one powerful message about your product or benefit. Attempting to cram everything into an advertisement will only dilute its impact and waste your investment. Keep your message clear and straightforward (to a certain extent). For instance, placing a price list with 20 items and prices on a banner above a high-speed road can be ineffective.

An example of creative native advertising aimed at increasing social media presence and generating photo content. Making a video for an advertising festival is akin to burning money, as such efforts are typically reserved for larger companies looking to enhance their brand image. Generally, cool, funny, and creative advertisements are not always effective at driving sales, but there are exceptions.

Provide Clear Benefits

According to our data, advertising that emphasizes significant benefits yields the best results. Offering a 1.5% discount every eighth Monday of the year is unlikely to resonate with customers. Instead, provide a compelling offer that encourages immediate response, such as a free second pizza, which has nearly a 100% success rate.

Remove Unnecessary Elements

Eliminate any distractions from your core message. Remove social network icons, email links, and directions from the main pages of your layouts. Typically, you have only a few seconds to capture a viewer's attention with your advertising. Avoid cluttering their minds with unnecessary information.

Evaluate Your Results

Always assess the outcomes of your advertising campaigns. Track efficiency metrics rigorously, discard ineffective channels, and concentrate on those yielding results. Learn more about evaluating the effectiveness of your advertising in upcoming posts.