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- dll club brand Identity
dll club brand Identity
dll club is a modern fitness club where people come not to suffer, but to truly enjoy their workouts. The madseven agency developed the logo and brand identity for the club. Just like the company itself, the visual style turned out to be premium, soft, and welcoming.
The key element of the brand identity is a set of dynamic stripes inspired by the shape of running tracks. They convey a sense of forward motion, energy, and rhythm that accompany every visitor of the club. This graphic device is easily adaptable across various mediums — from outdoor advertising to interior solutions and merchandise.
As a result, the brand identity of dll club not only makes the brand stand out visually among competitors, but also communicates its core idea: fitness can be beautiful, stylish, and enjoyable.
