"SHOWIN"
The process of designing a new logo for Showin, a company specializing in event organization, was both exciting and creative. Our primary objective was to revitalize the existing logo, ensuring it remained stylish, bright, and versatile, while retaining its recognition and identity.
Our process began with the exploration of diverse concepts and ideas to encapsulate the essence of the Showin brand. Our focus was on seamlessly integrating elements associated with events and shows into the logo design.
We developed multiple iterations of the logo, incorporating feedback and preferences from the customer throughout the process. Our exploration included experimenting with color palettes and fonts to achieve the optimal combination.
A standout feature of the new logo was the dynamic central letter, injecting the brand with energy and movement. This letter could be utilized as a standalone element of identity, seamlessly complementing the overall style of the logo.
Prior to making the final design selection, we extensively tested the logo across various contexts to ensure its visual appeal on different surfaces and in various sizes.
The culmination of our efforts was a new logo that not only revitalized the appearance of the Showing brand but also imbued it with a more cohesive and monumental presence. Designed with the company's unique needs in mind, this logo serves as a vibrant symbol of its activities, capable of capturing attention and leaving a lasting impression on the target audience.
